Thursday, December 1, 2011

Speedo Launches Suit War 2012

It's obviously time to get ramped up for another Olympic Games because Speedo is launching the first salvo in the quadrennial suit wars.  FS3.  American Olympians took to the 'Today' show on NBC to launch a first look in North America of the FS3, and then Speedo International posted the above hyper-dramatic and self-indulgent introductory video about their new product.

In addition to the new suit, Speedo is getting aggressive trying to capture cap and goggles revenue by integrating them into the "revolutionary racing system" of the FS3.  Bold move, especially given that the goggles look ridiculous, but they might be just ridiculous enough for people to race in them.  Price point?  I don't know yet, but I bet it's aggressive too.