Canadian Coaches & Twitter... Why Twitter?

Phase 2.

If phase 1 was to call coaches to action, then phase 2 is simple...  show them how.  If the objective is greater collaboration and beginning the process of evolving with technology and Twitter is the identified first step given it's simplicity, it's time to educate.

Twitter.
As of July 2012, Twitter reported over 500 000 000 users, that's 500 million for the mathematically illiterate.  That's a large potential market.

It's good over the web and on your smart phone.

Why Twitter?

In this age, people want their information in an immediate answer.  Cardinals in the Vatican selected a new Pope today, my phone alerted me via Twitter well before I got home, well before I had access to a TV, well before I visited a news website on my computer, well before I read a newspaper, and well before a newsletter could be issued.  Information moves faster and the cheetah of information transfer is Twitter.

There is a distinct reason that low-level newspapers are dying... there are only two reasons to read a printed newspaper today... 1) high quality editorials from the best available journalistic analysts or 2) you're a metaphorical dinosaur who is the equivalent of a old person who won't use a computer because you can hand write faster.  Life is priming to leave those dinosaurs behind, knowledge via information is traveling too fast for you to keep up.  The only use I have for a newspaper is to line my guinea pigs' cage.

When it comes to the swimming community, so many clubs publish newsletters, which are slower versions of newspapers and I believe I've made my feelings about newspapers are well established.  The information in Newsletters is dated pretty much on date of publishing.  On the next level, clubs have websites but in Canada the vast majority of swim club websites are utter garbage but that is another issue for another time.  Information on a website is completely dependent upon people coming to the website, that kind of information does not push out information (barring an ancient RSS feed), it's good but people are moving towards a model where information comes to them.. that is Twitter.

Twitter pushes out posts on websites and blogs.  Twitter sends out pictures in real time, so if your club is anywhere, ANYWHERE, one can post photos on Twitter so followers feel like they are with you, with the club, without having to be there.  It increases identification with the community of your club, increases brand loyalty, and if you're a club with other local clubs where finicky families float from club-to-club based upon who is coaching their child year-to-year then brand loyalty is a very important attribute to build.

In the immortal words of the O'Jays (with a significant h/t to Jalen Rose)...



Give the people what they want... information.  Now.  Push it to them, make them take notice, and it is that information and understanding of and from one another that leads to strong bonds and an amazing foundation from which to build better everythings.

Get out there, sign up for Twitter on the web.  Download the app on your smart phone.

Then the next question, phase 3 is... Twitter How?  That is to come...

The State Of Women's Swim Coaching In Canada

Posted this on Twitter but had to share it more visually...

Surfing through the Swimming Canada website, taking a look at 'Women in Coaching' because... why not?  My sister-in-law coaches, I work with good female coaches, I was coached by who I would argue as the best female coach in all of Canada (Linda Kiefer = the best)

Click on the 'more information' link...

Brilliant.

Canadian Coaches & Twitter

Here we go...  Time to point out some disappointment.  It's easy when something disappoints you to point the finger and drop a thumb.  Instead, let's actually call this observation a call to action...

The simplest of all "technology" is Twitter.  Web and/or mobile based micro-blog service that allows users to share just about anything in a 140 characters or less.


The roots of Twitter point to the technology really taking off in 2010 (as recognized by TIME magazine), so everyone should be familiar with from a branding perspective.  Thus I find that a troubling trend emerges when so few "high profile" Canadian coaches can be found on one of the most widely used social networks on the planet.

Let's do the run down...

John Atkinson... new High Performance Director... no Twitter
Pierre Lafontaine... recently departed CEO... no Twitter

Randy Bennett... Head Coach, Victoria Academy of Swimming... no Twitter
Benoit Lebrun... Head Coach, National Swim Centre - Montreal... no Twitter
Ben Titley...  Head Coach, National Swim Centre - Toronto... no Twitter
Tom Johnson... Head Coach, National Swim Centre - Vancouver... no Twitter
Joszef Nagy...  Breaststroke Tsar, National Swim Centre - Vancouver... no Twitter
Craig McCord... National Coach, Para-Swimming... no Twitter

OK... I'll give some love to Tom Rushton, assistant coach at the National Swim Centre in Montreal.  Tom uses Twitter, he Vines, he can be found on the Coach Mike Podcast... he shares and is one of few bright young stars in Canadian swim coaching.

But what about the Canadian Varsity coaches, who could use Twitter as a great communication tool for recruiting with the athletes they want in their programs...

Byron MacDonald... UofT (men's National Champions)... no Twitter
Linda Kiefer... UofT... no Twitter
Steve Price... UBC (women's National Champions)... no Twitter
Mike Blondal... Calgary...  Twitter! ... unused since Jan 20th, 2011 :(
Peter Vizsolyi... Victoria... no Twitter
Bill Humby...  Alberta... no Twitter
Paul Midgley... Western... no Twitter
Ken Fitzpatrick... Western... no Twitter
Andrew Cole... McMaster... no Twitter
Peter Carpenter... McGill... no Twitter
Lance Cansdale... Dalhousie... TWITTER!!
Nicholas Perron... Laval... no Twitter

Those are the top 10ish programs in the CIS... 1 real Twitter user (well done Lance).

But credit where credit is due, University of Guelph coach Don Burton and University of Waterloo coach Jeff Slater both can be easily found on Twitter, as too can be a few others.

I think all of this information illustrates the disturbing trend that much of the old guard of Canadian coaches are not evolving with technology.  If one can not find the time to grasp the ease of Twitter it makes one worry that more nuanced technology that can really add to a program.

Compare this to high profile coaches from our neighbour to the south...


Bob Bowman... NBAC... found time to coach Phelps, Schmitt, and be a Twitter regular
Dave Salo... USC... posts workouts and is very active on Twitter
Mike Bottom... Michigan...  Twitter weaves seamlessly through his program
Jackson Roach... USA Swimming National Jr. Team Head Coach
Jon Urbanchek... Head Coach at FAST, ex-Michigan Wolverines iconic coach
David Marsh... CEO/Director of Coaching SwimMAC Carolina is all over Twitter
Dave Denniston... Coach US Paralympics Swimming
Brett Hawke... Head Coach Auburn Swimming
Sergio Lopez Miro... Head Coach at The Bolles School is a fantastic follow
Todd Schmitz... Colorado Stars... has raised Missy Franklin to superstardom

.... and there are many, many, many other coaches, communicating, collaborating, and sharing on Twitter on a daily basis.

Why is it so hard for Canadian coaches to try and collaborate on a popular platform?  Is it that they are too high profile or busier then coaches such as Bowman, Salo, Bottom, or Marsh?  No.  It's an unwillingness to evolve and learn on the simplest of levels, which is an issue that is a deep-rooted flaw in Canadian swimming.  Canada, at it's highest level of leadership in swimming, is showing signs of not leading.

So it's not about Twitter (it would be absurd to think it is), it's about the trend.  The Americans are leading, they are collaborating, and their bonds are deepening as illustrated by their performances in London last summer and highlighted by being capable of putting together a YouTube video with over 11 million views.  Canada... well... we're here always willing to point a quick finger to our successes without taking a long look at where we fall sadly short systemically.

So that's the problem, what's the solution?  I think it starts with someone in the leadership of swimming in this country stepping up and recognizing the value of collaboration and how it can all start with a tool as simple as Twitter.

Swimming Canada could even be accused of trying a little social media experiment, they have a YouTube channel... horribly under-utilized (not updated since Fall 2012)... but at least an attempt is there.  A YouTube channel could be EXTREMELY useful, get some thought leaders to share.  All we need to do is copy of the USA Swimming model (regularly updated), their YouTube channel is pretty darn amazing.  The difference is pretty obvious.... Swim Canada has 477 222 views 849 videos posted (562 views per video) where as USA swimming has 14+ million views over 3560 uploads (4000 views per video).

Swimming Canada also has a Twitter account... 5851 followers, decently put together, regularly updated.  Someone at Swimming Canada has some sort of finger pressed to the pulse of social media... but it needs to be better.  The next step has to be identified and taken.

For now in Canadian swimming it's a culture of those who get it.... and those who refuse to get it and go to the level of mocking or even criticizing those who do make a next level effort.  This is not the way to go.

For those who have read this deep, well done.  Follow me @coachdling.

March Break Re-Launch

I haven't been very active on here since the London Olympics last summer... although I'm starting to realize with the turning of the seasons that Summer was a long time ago.

Time to move on and start tending to this space a little more.

I completed a post I started a while ago, following up on an appearance on the Coach Mike Podcast and the top 10 swimming moments of 2012.

Moving forward I'll brainstorm during this March Break and hopefully have some more fun stuff to write about and actually use this space.

Thanks for visiting.

Swimming's Top 10 In 2012

To close out 2012, I had the fortune to appear on Coach Mike Thompson's podcast on December 21st to discuss the year that was in swimming outlining the Top 10 swimming moments of 2012.

For your reading pleasure, here is the list and I also strongly recommend you go listen to the show available HERE!

The TOP 10 swimming moments of 2012...

10.  USA Swimming Goes Viral With 'Call Me Maybe' Video
Kathleen Hersey and her American Olympic swim team buddies hit the mainstream big-time putting together a fun video to one of the hit songs of the summer and it was a total win for everyone involved.  10+ million views later... wait... don't gloss over that fact... 10+ million views.  Bananas.


9.  Lithuania's Ruta Meilutyte Wins Gold In Olympic 100BR
The closest thing to a hometown gold in the pool in London, Meilutyte goes to school locally in the UK and her rise from relative obscurity to Olympic gold was quite the story.  Throw in a giant smile and an enthusiastic victory celebration, Meilutyte was a star in London.

8.  Biggest Upset In London - Flourent Manaudou Wins Gold In 50FR
The dirty no-so-secret of the London Olympics was the immense popularity of the local sports books.  Gambling was big business in London during the summer and the most notable big win of in the pool of London was France's Flourent Manaudou measuring in at 25:1 to win Olympic gold in the 50FR and sure enough Manaudou delivered with the three swim performance of his life and upset some gigantic names in game of sprinting.

7.  Ryan Lochte Stars In Istanbul To Kick Off New Quadrennial
Lochte struck gold in London on day 1 in the 400IM but following that win over Phelps, Lochte's Olympic experience bordered on under-whelming. Coming out of the Games, the first major International meet were the World Short Course champs in Istanbul where Lochte furthered his reputation as the best short course swimmer in the history of the sport scoring 8 medals -- 6 gold, 1 silver, 1 bronze.  Yeah.. he's still really good.

6.  Missy Franklin! 2:04.06 200BK Gold & Star Making Moment
The pressure was on the rising teenage sensation Missy Franklin coming into London.  Four years previously another American teenager was put into a similar pressure-cooker but in Beijing Katie Hoff failed to live up to impossible expectations, leaving one to wonder if Franklin would crumble under similar pressure.  Franklin did not crumble.  Sure, Franklin was in deep against some tough freestyle fields but when the 200BK came about and Franklin was supposed to deliver the goods, Franklin delivered. Big time.  Taking down 2x defending Olympic gold medalist in the 200BK Kirsty Coventry and in the process smashing the world record in the 200BK with a 2:04.06.  Not bad at just 17 years of age.

5.  Sun Yang's False Start That Wasn't
Prior to the men's 1500FR there was a tense moment when China's world record holder in the 1500FR Sun Yang dove into the water before the gun.  The rest of Sun's heat stood on the blocks as a stunned Sun waited for a verdict on his fate while swimming back to the wall.  Without much of an explanation, Sun got back on the blocks, the race re-started, and the Chinese miler lived up to the hype winning the gold in dominating fashion and breaking the world record (14:31.02).  The false start?  Not so much, attributed to crowd noise... but for a minute or so the tension as to whether Sun Yang would even get the opportunity to swim the 1500FR was most definitely in doubt.

4.  Tragic Passing Of Alexandre Dale Oen
On April 30th, 2012 the swimming community was rocked when 2008 Olympic silver medalist in the 100BR and defending World Champion in the 100BR was reported dead in Flagstaff, Arizona.  Details would reveal that Dale Oen succumbed to coronary heart disease.  Horribly tragic.

3.  Ian Thorpe Fails To Qualify For London
What a bummer.  The star of the 2000 Sydney Olympics, Australian swimming icon finished 12th in the semi-Final of the 200FR at Aussie Trials ending his attempt to qualify for the 2012 London games.  How did this happen? Thorpe never failed back in the day...  however, everyone's "day" comes to an end and in 2012, Thorpe did not have the goods to get to London.

2.  Michael Phelps
22 Olympics medals.  18 Gold!  In London, Phelps won the 200IM & 100FL to become 1st male to become a 3-peat Olympic Champion (the only others to 3-peat are Dawn Fraser & Krisztina Egerszegi).  Phelps is really F'n good... that's all.

1.  Chad le Clos Wins 200FL In London
South Africa's Chad le Clos has been on quite the rise over the last couple of years, but on July 31st, 2012 Chad le Close became the MAN by beating the MAN with a .05 victory over Michael Phelps in the 200FL.  The 200FL was supposed to be a slam dunk for Phelps, it was to be his first 3-peat victory, the one where he could not miss.... someone forgot to tell le Clos.  1:52.96 to 1:53.01... le Clos came from behind to out-touch Phelps and in that moment Chad le Clos will be a name the swimming community can never forget.

The Leaving London Series: Michael Phelps

I actually have written this piece a few times, and each time I look back at it I think... that's not exactly what I want to communicate.

There is no possible way to hyperbolically state how Michael Phelps has proven himself to be the greatest swimmer in the history of this big blue marble called Earth.  Over 4 Olympiads, 3 in which he has won medals, Phelps has won more medals then most countries will win over the next 100 years...

From being introduced to the world in 2000 as a young 15 year old, finishing 5th and the message being left to the World was that we would be hearing much more from this young man from Baltimore.

In 2001 Phelps came of age and inserted himself into the discussion as the greatest swimmer on Earth in the class of the great Ian Thorpe.  Into 2004, Phelps at just 19 years old wins 8 medals (6 Gold, 2 Bronze) and many are left snidely remarking "Mark Spitz was better".  Phelps was good, really good... but he didn't win the 200FR against Thorpe and Pieter vanden Hoogenband... how ridiculous but in a sports watching community that were uneducated in the sport, it was the unfair perception.

2008... 8 Gold.  An incredible 8 days in China.  The assist from the greatest relay split in the history of the sport from Jason Lezak, the out-dueling of Milorad Cavic, and the legacy was established.

The curtain call, 2012... 4 Gold and 2 Silver and an odd 4th place finish that had everyone in doubt on Day 1 of the Olympics as to whether Phelps still had "it".  The shocking second place finish to Chad le Close of South Africa in the event Phelps had dominated for the previous 11 years, the 200FL added to the skepticism as to whether Phelps was still the Phelps everyone remembered.  All that non-sense doubt was put to rest when Phelps became the 3rd swimmer in Olympic history to win back-to-back-to-back Gold medals in an Olympic event by taking the 200IM in dominating fashion in his last clash with Ryan Lochte.  Phelps joined Australia's Dawn Fraser (100FR 1956-1960-1964) and Hungary's Krisztina Egerszegi (200BK 1988-1992-1996) as the only 3-peat winners.  Then for good measure, Phelps added another 3-peat in the 100FL before the meet was over.  The Baltimore Bullet was not as much of a sure thing in 2012 as he was in 2008, but he was still the Best in the World.

Phelps & his 100m Fly Gold... watch out for the guy in the background...

The most trite and unfortunate question now becomes.... now what?

Phelps owes no more to the sport.  He's raised the profile of swimming in the public consciousness. Phelps could ride into the sunset and never be heard from again and that would be perfectly fine.  He doesn't need to go to Hollywood and do something silly like start in a re-boot of Tarzan.  What could possibly be next?

I don't know Mr. Phelps but if I were advising him...

Make your appearances, endorse some products, cash in on the earning potential you've built over the last 12 years.  Get in there and make your money and insist your retirement.

Then... in late 2013/early 2014... start training again.  1 event.  The 100FL.  Take the incomparable run at being the first 4-peat winner of an event at the Olympic games.  The story is too big, Phelps will still be just 31 years old, he would be the biggest story in the history of the sport.

The fall out?  Either Phelps completes the comeback, wins again and potentially runs his Gold medal record to 19 or 20 (medley relay), becomes the first time 4-peat swimmer a feat that might take generations to come close to matching.  Or... should Phelps fall short of Olympic Gold, he would create another star in the sport.  Just as when Chad le Clos took down Phelps in the 200FL and instantly became an "the guy who beat Phelps" it's arguable that whoever could deny Phelps a quest for a 4-peat (and it could quite conceivably be le Clos) would become the talk of the 2016 Olympics.

All that said... Mr. Phelps... you owe us (the swimming community and fans) nothing.  But it would be a spectacle beyond all other spectacles to give it 1 last shot and given your age and ability it's a possibility that will be talked about until the final moment that it does or doesn't happen.

Thank you Michael.

The Leaving London Series: The Future

Over the last two weeks we have looked at what has come from the London Olympic Games.  The one time every four years where swimming enters the general public discussion and for 8 days swimming is just as popular as NFL Football, Champions League Soccer, NBA Basketball, and maybe Justin Beiber.

The world watched Ryan Lochte win the 400IM, Dana Vollmer zoom to a WR in the 100FL, Ruta Meilutyte thrill the British crowd in the 100BR, Ye Shiwen was NOW, Chad le Clos down Michael Phelps at the final touch, Rebecca Soni crack 2:20, Missy Franklin realize her potential, Ranomi Kromowidjojo sprint to glory, the French men's relay earn redemption and avenge 2008, Michael Phelps re-find his swagger, Flourent Manaudou unseat the master Cielo, and Sun Yang almost kill his chance at glory in the 1500FR only to then go on to thrill the world in the 1500.

... that's all well and good... what's next?

We start the the Cruise to Carnival.

Who/what are the future?

On the women's side...

Kromowidjojo is young enough to have another go in 4 years but Franklin looks primed to challenge her in the 100FR while the US will try to see emerging sprinting start Lia Neal come to the fore in 2016.

Into the upper distance freestyle, whether it's 800 or 1500 it won't really matter because Katie Ledecky is going to be a force in the either and probably the 400 too.

Franklin is poised to continue to own the backstrokes while the breaststrokes will be wide open, despite the youth of Meilutyte it's just too difficult to forecast the future success of teenage breaststroke swimmers.  Butterfly will also be wide open come 2016 but the same can not be said for the IMs where Ye Shiwen is poised to be elite for a long time to come.

On the men's side...

Too tough to forecast that Flourent Manaudou is more then just a flash in the pan in the 50 while the hopes of Brazil will likely ride on the fast twitch muscles of Bruno Fratus.

Nathan Adrian is young enough to remain a force in the 100FR and James Magnussen should continue to go along right with him

When it comes to the freestyles 200 and up...  it's going to take a Herculean development to keep up with Chinese star Sun Yang.

Men's backstroke could be well up for grabs, Ryan Lochte will likely focus on backstroke over the next 4 years, especially the 100.  Tyler Clary at 23 and Ryosuke Irie at 22 should still be on the scene come Rio.

Men's breaststroke is WIDE OPEN.  Kitajima is done, as too is Hansen, while Gyurta and van der Burgh will be fours years older and far from locks come Rio.

Men's butterfly looks to be in good hands with the emergence of Chad le Clos as the Phelps slayer.  Le Clos is primed to be a big-time player in Rio, maybe the biggest of all players come Rio.

In the men's IMs, there is set to be new blood because Phelps will likely not be in the building, and Lochte can not be expected to at age 31 or 32 to be at the top of his game either.  That leaves le Clos, Clary, Kosuke Hagino, Thomas Fraser-Holmes as the top returning big hitters come Rio.

This is all well and good... but who are the stars??

Missy Franklin (USA)... can't miss unless her transition to a new coach at a University program does not go well.  Look for her to pursue 6, 7, or 8 Gold Medals in Rio and really dominate the discourse.

Ye Shiwen (CHN)...  I just don't see her stopping her dominance, at her age and how far ahead of the world she is right now, I see Ye as a force come Rio and hopefully in another event beyond the IMs.

Katie Ledecky (USA)... at just 15 years old and going 8:14.63 is beyond ridiculous.  Like Franklin, if Ledecky chooses to go the NCAA route she is going to have to adapt to a new coach and that is always a tricky proposition but from all accounts on Twitter this girl trains like a Superhero and should be good for some time to come.

Becca Mann (USA)...  Mann was not on the 2012 Olympic team but she was all over the place at US Trials at just age 14.  She's capable of swimming up and challenging the elite of elite in the 400FR, 800FR, 400IM, and probably more come 2016.  She's going to be really emerging over the next 4 years and it's going to be fun to watch.

James Magnussen (AUS)... He missed Gold by .01 in the 100FR in London, he's going to be 25 come the Olympics in Rio and he's going to be good in the 50 & 100.

Sun Yang (CHN)... I like him to sweep gold in the 200, 400, and 1500 in Rio.

Tyler Clary (USA)... covered yesterday

Chad le Clos (RSA)... covered yesterday

And if the meet in Rio is bolstered by a couple of returning big names that might be beyond their prime, there should be no shortage of star power in Rio.

UP LAST... The closing post in the Leaving London Series, gives the final words to the biggest star in swimming history, Michael Phelps.